How We Started.
In 2008, the economy collapsed, and a decorative plumbing showroom in Destin, Florida was fighting to keep its doors open. It belonged to our founder Rob Murray’s mother, and he put his final year of college on hold to help save it.
He saw a business doing everything right and still losing ground. Every quote meant days of searching manufacturer websites and copying information into a three-ring binder, hours stolen from customers. Meanwhile, competitors kept getting bigger, and buyers were moving online.
So Rob built a better way. From a closet-sized office above the showroom, he turned days of work into minutes. Within six months, hundreds of users had signed on, and his mother’s business had turned around.
That’s still why we exist. Local businesses build the communities we live in, and they deserve technology as powerful as their largest competitors have, without giving up what makes them irreplaceable: expertise, relationships, and a personal touch no one else can match.
Today, we support thousands of showrooms, distributors, wholesalers, builders, designers, and manufacturers, connecting an entire industry.
We’re not a tech company that discovered showrooms. We were born in one.



